they came in with a clear voice. they left running their kitchen, not their socials.
a MICHELIN-recommended bistró with a defined identity, a founder with no time, and a content operation running on pure instinct. we built the system that runs it now.
QUINCÉvisit instagram ↗MICHELIN-recommended, a real voice, a founder with zero time. QUINCÉ didn't need a rebrand, it needed someone to run the content. we built the system, the library and the calendar, and the community went from ~1,900 to nearly 6,000 in five months. all organic.
followers, grown organically from ~1,900 in 5 months
edited images across 2 shoots
reels produced across 2 shoot days
average discovery from new accounts on every post
- strong identity, real voice, a team that believed in the project
- no content structure, everything ran through the founder
- no library, each post built from scratch
- inconsistent frequency, the algorithm not being fed
- a community of ~1,900 with more potential than activation
- a content library built in 4 hours, enough for 3 months
- a monthly system: approve the calendar, we do the rest
- 30+ pieces ready to pull from at any time
- 4 stories a week, every week, without the founder lifting a finger
- a community of nearly 6,000, all organic, no ads
before a single post goes live, the content has to exist. we showed up on a wednesday and in 4 hours, with the team mid-service and the kitchen still warm, we built a library of 30 pieces. content that looks like QUINCÉ because it is QUINCÉ.
the voice was already there. what was missing was a repeatable architecture. we built content pillars (kitchen & product, team & space, wine & gastronomy) and a monthly calendar that made posting a decision made once, not every day.
stories were the most underleveraged format. we committed to 4 a week, every week: one plate, one ingredient, one moment of service. consistent reach without spending the budget on production.
the account wasn't dead, it was dormant. consistent publishing brought the community back to life, from ~1,900 to nearly 6,000, and the monthly system took content off the founder's plate entirely. he stays in the kitchen, where he should be, and the feed runs itself.
on wednesdays we try new dishes and build content libraries
we arrived at barquillo 42 with one rule: don't clean anything up. the kitchen mid-service, the team not posed, the light doing its thing. two shoots, 100+ images, 15 reels, 30 posts. plus scripts for the founder to self-record the moments only he could capture.
two shoot days, kitchen in full service, no staging: 30 posts, 100+ edited images and 15 reels across three blocks (team & space, kitchen & food, wine & gastronomy). the permanent library QUINCÉ pulls from every month.
we defined the content pillars, mapped the voice into a format-by-format guide, and built a monthly calendar. QUINCÉ approves once, in advance. copy, design, timing, all handled.
the reels where the founder speaks to camera are the highest-performing format. we write the scripts, he records when he can, we edit and publish. his voice stays in the feed without turning him into a content creator.
this is for founders who already know what they are. if your brand is built but your content operation isn't, this is the service. one approval a month, we handle the rest.